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BrandAPD
ProjectBrand Identity
Graphic design brand identity layout for APD featuring product photography of a dark metallic chair and a disc lamp on black and grey backgrounds.

APD Brand Identity 2019

Associated creatives

New Studio
New StudioGraphic Design
ABC Monument Grotesk
ABC Monument GroteskTypeface
Dinamo
DinamoTypeface

Tags

apd brand identitybrand identityapdplate chairdisc lampproduct photographyfurniture design

Description

Brand identity design for APD created by New Studio featuring bold typography set in ABC Monument Grotesk by Dinamo. The layout showcases product photography of dark metallic furniture and lighting, including the Plate Chair and Disc Lamp. Clean editorial presentation against black and neutral grey backgrounds.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Jet Black (50%)
Medium Grey (30%)
Chocolate (20%)

Background

Solid Colour

Context

Editorial