APD Brand Identity 2019

About

This graphic design presentation for the APD brand identity features a clean, minimalist layout set against a light background. Large, bold sans-serif typography displays the acronym APD alongside structured editorial columns detailing the company's design and fabrication work. A small black and white photograph lower in the layout depicts metalwork in a workshop setting, complete with welding sparks and industrial equipment. The composition utilizes clean geometry, generous negative space, and a refined monochromatic color palette. New Studio designed the piece using ABC Monument Grotesk by Dinamo.