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BrandAPD
ProjectBrand Identity
Minimalist graphic design layout featuring bold black typography reading APD and a small black and white workshop photograph

APD Brand Identity 2019

Associated creatives

New Studio
New StudioGraphic Design
ABC Monument Grotesk
ABC Monument GroteskTypeface
Dinamo
DinamoTypeface

Tags

brand identity designbrand identitygraphic design layoutgraphic designtypography layouttypographyminimalist layout

Description

This graphic design presentation for the APD brand identity features a clean, minimalist layout set against a light background. Large, bold sans-serif typography displays the acronym APD alongside structured editorial columns detailing the company's design and fabrication work. A small black and white photograph lower in the layout depicts metalwork in a workshop setting, complete with welding sparks and industrial equipment. The composition utilizes clean geometry, generous negative space, and a refined monochromatic color palette. New Studio designed the piece using ABC Monument Grotesk by Dinamo.

Style

Artistic, Vertical, Monochrome, Clean, Minimalist, Negative Space

Techniques

Typography

Color

Pure White (80%)
Jet Black (20%)

Background

White Seamless

Context

Website / Web