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BrandAPD
ProjectBrand Identity
Monochrome graphic design poster featuring bold typography and multiple architectural photography panels by APD

APD Brand Identity 2019

Associated creatives

New Studio
New StudioGraphic Design
ABC Monument Grotesk
ABC Monument GroteskTypeface
Dinamo
DinamoTypeface

Tags

graphic design postergraphic designposterbrand identitytypography postertypographymonochrome poster

Description

This monochrome graphic design poster for APD showcases a sophisticated brand identity created by New Studio. The layout integrates bold typography using ABC Monument Grotesk alongside three distinct black and white photographic panels depicting an interior portrait, a modernist building in a winter landscape, and a close-up furniture detail. Clean sans-serif lettering and structured columns of body copy reinforce a minimalist, contemporary aesthetic. The composition balances high-contrast imagery with generous negative space.

Style

Artistic, Vertical, Monochrome, Minimalist

Techniques

Typography

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign