BrandAPD
ProjectBrand Identity
APD Brand Identity 2019
Associated creatives
Tags
Description
This product catalogue spread showcases minimalist furniture and metal lighting fixtures designed for the APD brand identity project. The layout features a grid of high-end product photographs paired with clean typography set in ABC Monument Grotesk by Dinamo. Items include tables, desk lamps, and sculptural metal accessories rendered against neutral studio backgrounds. The design emphasizes crisp lines, restrained typography, and a sophisticated monochromatic color palette. Produced by New Studio, the editorial presentation highlights architectural product forms and detailed specifications.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography, 3D render / CGI
Industries
Specialty Retailers
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Catalogue