Brand
ProjectBrand Identity

Amerikalinjen Brand Identity 2020
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Description
An overhead flat lay photograph displays several pale pink books arranged in a repeating grid pattern on a smooth grey surface. Each book cover features a prominent debossed geometric letter A design in a lighter shade of pink. The clean compositional framing emphasizes the uniform physical product design and tactile paper textures. The project represents brand identity work for Amerikalinjen by Scandinavian Design Group.