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BrandAmerikalinjen
ProjectBrand Identity
Multiple pale pink books featuring a debossed letter A on the cover arranged in a neat grid on a grey surface.

Amerikalinjen Brand Identity 2020

Associated creatives

Scandinavian Design Group
Scandinavian Design GroupGraphic Design

Tags

pale pink bookspink booksbooksdebossed letter Aletter A bookbook cover

Description

An overhead flat lay photograph displays several pale pink books arranged in a repeating grid pattern on a smooth grey surface. Each book cover features a prominent debossed geometric letter A design in a lighter shade of pink. The clean compositional framing emphasizes the uniform physical product design and tactile paper textures. The project represents brand identity work for Amerikalinjen by Scandinavian Design Group.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Emboss & Deboss

Color

Cream (80%)
Blush (20%)

Background

Grey Seamless

Context

Brand Film / Corporate Video