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BrandAmerikalinjen
ProjectBrand Identity
Open book with a pink page on the left and a bright red table of contents page on the right resting on a grey surface.

Amerikalinjen Brand Identity 2020

Associated creatives

Scandinavian Design Group
Scandinavian Design GroupGraphic Design

Tags

open bookbook designtable of contentsbooktable of contents page

Description

An open hardcover book rests on a solid neutral grey background, featuring a red ribbon bookmark hanging vertically from the bottom edge. The left page displays pale pink paper with minimalist typographic headings and a subtle geometric line-art graphic on the far left edge. The right page is a vibrant coral red featuring a detailed table of contents set in clean, modern sans-serif typography. The layout reflects a refined graphic design approach created for the Amerikalinjen brand identity by Scandinavian Design Group.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color

Hot Pink (50%)
Blush (50%)

Background

Grey Seamless

Context

Website / Web