Amerikalinjen Brand Identity 2020

Description

This image for the Amerikalinjen brand identity project by Scandinavian Design Group features a person wearing a white bathrobe seated inside a white bathtub. The individual holds a large pink book directly in front of their face, completely obscuring it from view. The surrounding environment consists of glossy white subway tiles on the walls and contrasting dark chevron tiles on the left. Chrome plumbing fixtures, including a vintage-style faucet and shower hose, are mounted on the wall above the tub. The lighting is bright and direct, creating crisp reflections on the tiled surfaces.

Style

Horizontal, Commercial, Clean

Techniques

Flash

Color

Background

Bathroom

Context

Advertising Campaign