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Brand
Alchemy
ProjectBrand Identity
Front and back views of a cream canvas tote bag featuring a colorful blurred gradient orb and Alchemy branding against black.

Alchemy Brand Identity 2020

Associated creatives

Underline Studio
Underline StudioGraphic Design
Paul Weeks
Paul WeeksPhotography
Flash Reproductions
Flash ReproductionsPrint

Tags

canvas tote bagtote bagcanvas bagalchemy tote bagcream tote baggradient graphicbranded tote bag

Description

This project showcases the brand identity for Alchemy, created by Underline Studio with photography by Paul Weeks and print production by Flash Reproductions. The image displays two cream-colored canvas tote bags presented side by side against a solid black seamless background. The front view features a vibrant, circular multicolored gradient orb graphic with soft, blurred edges. The back view displays minimalist black typography near the top and bottom edges, including the Alchemy brand wordmark. The composition is clean, centered, and professionally lit to highlight the textile texture and graphic elements of the merchandise.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Cream (70%)
Cobalt (30%)

Background

Black Seamless

Context

E-commerce / Product