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BrandAlchemy
ProjectBrand Identity
Front and back views of an off-white canvas tote bag with a blurry rainbow circle on the front and brand text on the reverse.

Alchemy Brand Identity 2020

Associated creatives

Underline Studio
Underline StudioGraphic Design
Paul Weeks
Paul WeeksPhotography
Flash Reproductions
Flash ReproductionsPrint

Tags

Description

This image showcases the brand identity design for Alchemy, presented through a side-by-side view of a practical canvas tote bag. The bag is made from an off-white, textured cotton fabric. On the left, the front face of the bag displays a large, soft-focus circular element composed of a blurred, vibrant rainbow gradient. On the right, the reverse side of the bag features minimal black typography at the base and smaller text near the top rim against the plain cream background. The composition is clean and studio-lit, highlighting the textile grain of the tote against a solid black backdrop.

Style

Commercial, Square

Industries

Bags & Accessories