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BrandAlchemy
ProjectBrand Identity
Two white posters displaying minimalist typography with blurred gradient spheres and repeated brand text for Alchemy.

Alchemy Brand Identity 2020

Associated creatives

Underline Studio
Underline StudioGraphic Design
Paul Weeks
Paul WeeksPhotography
Flash Reproductions
Flash ReproductionsPrint

Tags

brand identity posterbrand identityidentity posterposter designminimalist typographytypography posteralchemy brandinggraphic design

Description

Brand identity design for Alchemy created by Underline Studio, photographed by Paul Weeks and printed by Flash Reproductions. The composition presents two white vertical posters set against a dark background. The left poster features a soft, blurred gradient sphere with multicoloured hues floating above custom typography. The right poster displays repeating rows of mirrored and standard Alchemy typography overlaid on a vibrant gradient element, complemented by subtle caption text at the top and bottom margins.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (80%)
Jet Black (20%)

Background

Black Seamless

Context

Advertising Campaign, Editorial