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BrandAlchemy
ProjectBrand Identity
Graphic design layouts featuring a purple gradient brand poster and a white informational guide for Alchemy.

Alchemy Brand Identity 2020

Associated creatives

Underline Studio
Underline StudioGraphic Design
Paul Weeks
Paul WeeksPhotography
Flash Reproductions
Flash ReproductionsPrint

Tags

brand identity designbrand identitygraphic designalchemy brandingpurple gradient postergradient posterinformational guidebeginners guide

Description

This project showcases the brand identity and graphic design for Alchemy, created by Underline Studio with photography by Paul Weeks and print production by Flash Reproductions. The visual presentation features two distinct layouts set against a dark background. On the left, a purple poster displays a blurred, vibrant gradient orb blending tones of peach, teal, and blue, anchored by clean typography indicating operating hours and the Alchemy brand name. On the right, a white informational guide titled "Beginner's Guide" is structured with numbered points in a clean sans-serif typeface, outlining steps for product exploration and consumption. The design emphasizes minimalism, high-contrast typography, and soft atmospheric colour grading.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Navy (50%)
Pure White (50%)

Background

Black Seamless

Context

Advertising Campaign