Alchemy Brand Identity 2020

Description

This photograph showcases a minimalist brand identity project for Alchemy, captured by photographer Paul Weeks with graphic design by Underline Studio and printing by Flash Reproductions. Two rectangular business cards with thick black-painted edges rest diagonally across a polished white marble slab and a neutral grey surface. The card on the left displays clean black typography including contact details and the Alchemy logo. The card on the right features a soft, colorful blurred gradient orb centred on a clean white background. Crisp natural shadows fall across the surfaces, emphasizing the clean lines and tactile paper texture.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Color

Background

Marble Texture

Context

Advertising Campaign, Website / Web