Alaïa Summer 2024 Ad Campaign 2024

About

This striking fashion campaign image for Alaia features model Lola Bahia captured by photographer Sam Rock with creative direction by Pieter Mulier. The composition presents a high-contrast black and white studio portrait where the model leans forward, wearing a dark fitted long-sleeve top and a textured pleated skirt. Bold sculptural jewellery, including large metallic hoop earrings and a chunky bracelet, accentuates the minimalist styling. The stark lighting creates dramatic shadow play across the subject's face while preserving crisp graphic clarity. Large serif typography bearing the Alaia Paris brand name spans across the lower foreground, anchoring the sophisticated aesthetic.