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  • ·Alaia Summer 2024 Campaign Fashion Editorial Portrait
BrandAlaïa
ProjectSummer 2024 Ad Campaign
Model wearing a white crop top and dark barrel-leg jeans standing against a bright white background for Alaia Summer 2024 campaign

Alaïa Summer 2024 Ad Campaign 2024

Associated creatives

 Pieter Mulier
 Pieter MulierCreative Director
Sam Rock
Sam RockPhotographer
Lola Bahia
Lola BahiaModels
Benjamin Muller
Benjamin MullerHair
Sandrine Cano Bock
Sandrine Cano BockMakeup

Tags

woman in white crop top and dark jeanswoman in white crop topwhite crop topcrop topdark barrel leg jeansbarrel leg jeansdark jeansjeansfemale modelmodel

Description

This black and white fashion editorial portrait for the Alaia Summer 2024 ad campaign features model Lola Bahia posing against a bright white background. Photographed by Sam Rock with creative direction by Pieter Mulier, the shot highlights a minimalist studio aesthetic. The subject wears a short-sleeved white crop top paired with high-waisted, voluminous dark denim barrel-leg trousers. Large sculptural hoop earrings and patterned footwear complete the look, complemented by sleek pulled-back hair and clean makeup styling.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign