Summer 2024 Ad Campaign 2024

Description

This striking black and white fashion campaign image for Alaïa features model Lola Bahia posed in a pleated white off-the-shoulder dress against a minimalist white backdrop. Photographed by Sam Rock with creative direction by Pieter Mulier, the shot highlights sculptural silhouettes, complemented by large metallic hoop earrings and a bracelet. High-contrast lighting casts dramatic shadows across the subject's face and back, accentuating the textural drapery of the garment. Pale pink brand typography bearing the Alaïa Paris name is layered across the lower foreground.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign