Alaïa Summer 2024 Ad Campaign 2024

About

This fashion editorial image for the Alaïa Summer 2024 ad campaign features model Lola Bahia posed dramatically against a minimalist white background. She wears a form-fitting, off-the-shoulder ribbed white dress with long sleeves, paired with large sculptural hoop earrings and a bracelet. The high-contrast composition is shot in monochrome style with sharp lighting that accentuates the sculptural silhouette of the garment. The brand name Alaïa appears in bold pink typography across the lower portion of the frame. Creative direction was led by Pieter Mulier, with photography by Sam Rock.