Alaïa Summer 2024 Ad Campaign 2024

About

This black and white fashion editorial image features model Lola Bahia for the Alaia Summer 2024 ad campaign. She is captured posing against a clean white background, wearing a sleeveless black halterneck dress with an open-weave knit pattern and fringe detailing along the waist and hem. Her arms are raised behind her head, highlighting her posture and sculptural silhouette. The campaign was photographed by Sam Rock with creative direction by Pieter Mulier, hair by Benjamin Muller, and makeup by Sandrine Cano Bock. Large pink typography displaying the brand name is overlaid across the lower portion of the frame.