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Brand
Alaïa
ProjectSpring 2026 Ad Campaign

Alaïa Spring 2026 Ad Campaign 2026

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Fabien Baron
Fabien BaronArt Direction & Video
Gustave Rudman
Gustave Rudman
Ashley Brokaw
Ashley BrokawCasting Director
Vanessa Becker
Vanessa BeckerModels
Noor Khan
Noor KhanModels
Iasmin Silva
Iasmin SilvaModels
Jiahui Zhang
Jiahui ZhangModels
Danielle Currie
Danielle CurrieModels
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Jin Soon Choi
Jin Soon ChoiManicurist

Tags

fashion campaign videocampaign videofashion videomodel posingmodel

Description

This black-and-white video captures behind-the-scenes footage from the Alaïa Spring 2026 ad campaign shoot in a professional studio setting. The sequence begins with wide shots revealing camera rails, studio lighting, and crew members preparing for a take, punctuated by a close-up of a branded Alaïa clapboard. Subsequent shots show models posing in minimalist garments and holding accessories against a seamless backdrop, highlighting the collaborative creative direction of Pieter Mulier and Fabien Baron.