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  • ·Alaïa Spring 2025 Archetypes campaign portrait by David Sims
BrandAlaïa
ProjectSpring 2025 Archetypes Ad Campaign
Close-up portrait of model Alix Bouthors wearing a voluminous fluffy fur collar against a neutral studio backdrop

Alaïa Spring 2025 Archetypes Ad Campaign 2024

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio and Lana Petrusevych
Ezra Petronio and Lana Petrusevych
David Sims
David SimsPhotographer
Alix Bouthors
Alix BouthorsModels
Mona Tougaard
Mona TougaardModels
and FeiFei Sun
and FeiFei SunModels
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

model in fluffy fur collarmodel in fur collarfluffy fur collarfur collaralix bouthors portraitalix bouthorswoman portraitwoman

Description

This black-and-white portrait features model Alix Bouthors captured by photographer David Sims for the Alaïa Spring 2025 Archetypes ad campaign. The composition focuses tightly on the subject's face, framed by an oversized, highly textured fluffy fur collar that adds dramatic volume to the silhouette. The lighting is clean and direct, highlighting the sharp bone structure and neutral expression of the subject. Clean typography reading ALAÏA PARIS is overlaid across the bottom of the frame.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

Grey Seamless

Context

Advertising Campaign