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  • ·Alaia Spring 2025 Archetypes Ad Campaign by David Sims
BrandAlaïa
ProjectSpring 2025 Archetypes Ad Campaign
Monochrome fashion campaign image featuring a person wearing a textured fur coat and dark footwear against a plain background

Alaïa Spring 2025 Archetypes Ad Campaign 2024

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio and Lana Petrusevych
Ezra Petronio and Lana Petrusevych
David Sims
David SimsPhotographer
Alix Bouthors
Alix BouthorsModels
Mona Tougaard
Mona TougaardModels
and FeiFei Sun
and FeiFei SunModels
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

fur coatlong fur coattextured fur coatblack footwearglossy footwear

Description

This monochrome fashion campaign image for Alaia's Spring 2025 Archetypes project was photographed by David Sims. The composition captures the lower half of a figure wearing a long, heavily textured fur coat and dark glossy footwear against a plain background. Prominent white serif typography reading ALAIA PARIS is overlaid across the central frame. The styling and art direction highlight rich fabric textures and clean contrast within a studio setting.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (50%)

Background

White Seamless

Context

Advertising Campaign