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  • ·Alaia Spring 2025 ad campaign portrait by David Sims
BrandAlaïa
ProjectSpring 2025 Archetypes Ad Campaign
Model Mona Tougaard wearing a black leather hooded jacket against a white studio background for Alaïa ad campaign.

Alaïa Spring 2025 Archetypes Ad Campaign 2024

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio and Lana Petrusevych
Ezra Petronio and Lana Petrusevych
David Sims
David SimsPhotographer
Alix Bouthors
Alix BouthorsModels
Mona Tougaard
Mona TougaardModels
and FeiFei Sun
and FeiFei SunModels
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

mona tougaardmodel in black leather jacketblack leather hooded jacketleather jackethooded jacketwoman in leather jacketwoman wearing leather jacket

Description

This black-and-white fashion portrait features model Mona Tougaard for the Alaïa Spring 2025 Archetypes ad campaign, photographed by David Sims. The subject is captured in three-quarter profile wearing a structured black leather hooded jacket with a belted waist. Large red typographic branding overlays the composition across the center. The background is a clean white studio sweep casting soft shadows.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign