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Model Mona Tougaard wearing a black leather hooded jacket against a white studio background for Alaïa ad campaign.

Alaïa Spring 2025 Archetypes Ad Campaign 2024

About

This black-and-white fashion portrait features model Mona Tougaard for the Alaïa Spring 2025 Archetypes ad campaign, photographed by David Sims. The subject is captured in three-quarter profile wearing a structured black leather hooded jacket with a belted waist. Large red typographic branding overlays the composition across the center. The background is a clean white studio sweep casting soft shadows.

Brand

Alaïa

Project

Alaïa Spring 2025 Archetypes Ad Campaign 2024

Keywords

mona tougaardmodel in black leather jacketblack leather hooded jacketleather jackethooded jacketwoman in leather jacketwoman wearing leather jacket

Credits

Pieter Mulier
Alaïa Creative Director
Ezra Petronio and Lana Petrusevych
David Sims
Photographer
Alix Bouthors
Models
Mona Tougaard
Models

Styles

EditorialVerticalMonochromeClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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