Alaïa Spring 2025 Archetypes Ad Campaign 2024

Description

This image from the Alaïa Spring 2025 Archetypes ad campaign features model Alix Bouthors standing against a neutral studio wall. Photographed by David Sims, the portrait highlights a dramatic, floor-length grey fur coat with a voluminous collar. Strong directional lighting casts a distinct shadow behind the subject, emphasizing the sculptural silhouette of the outerwear. Large white campaign typography reading ALAÏA PARIS is overlaid across the lower portion of the frame.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign