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Model Alix Bouthors wearing a voluminous grey fur coat against a plain wall for Alaïa Spring 2025 campaign.

Alaïa Spring 2025 Archetypes Ad Campaign 2024

About

This image from the Alaïa Spring 2025 Archetypes ad campaign features model Alix Bouthors standing against a neutral studio wall. Photographed by David Sims, the portrait highlights a dramatic, floor-length grey fur coat with a voluminous collar. Strong directional lighting casts a distinct shadow behind the subject, emphasizing the sculptural silhouette of the outerwear. Large white campaign typography reading ALAÏA PARIS is overlaid across the lower portion of the frame.

Brand

Alaïa

Project

Alaïa Spring 2025 Archetypes Ad Campaign 2024

Keywords

woman in grey fur coatgrey fur coatfur coatwoman wearing fur coat

Credits

Pieter Mulier
Alaïa Creative Director
Ezra Petronio and Lana Petrusevych
David Sims
Photographer
Alix Bouthors
Models
Mona Tougaard
Models

Styles

EditorialVerticalClean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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