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BrandAlaïa
ProjectSpring 2025 Archetypes Ad Campaign
Model wearing a heavy textured fur coat from behind, featuring a heart-shaped bag against a plain wall

Alaïa Spring 2025 Archetypes Ad Campaign 2024

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio and Lana Petrusevych
Ezra Petronio and Lana Petrusevych
David Sims
David SimsPhotographer
Alix Bouthors
Alix BouthorsModels
Mona Tougaard
Mona TougaardModels
and FeiFei Sun
and FeiFei SunModels
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

model in fur coatfur coatheart shaped bagleather handbagwoman from behindmodel from behind

Description

This black and white image features a model viewed from behind, wearing a voluminous, textured fur coat with a hood. A distinct, heart-shaped studded leather handbag with a thin strap is worn over the coat. The subject stands against a plain neutral background, casting a soft shadow on the wall. Bold serif typography reading ALAÏA PARIS is overlaid across the lower portion of the frame. The photograph is part of the Alaïa Spring 2025 Archetypes ad campaign.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Silver (50%)

Background

White Seamless

Context

Advertising Campaign