Alaïa Fall 2025 Ad Campaign 2025

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This black-and-white editorial image from the Alaïa Fall 2025 ad campaign features models Loli Bahia and Nastassia Legrand posed outdoors near the coast of France. Photographed by Tyrone Lebon with art direction by Ezra Petronio and Lana Petrusevych, the composition centers on two women wearing dark, sculptural hooded garments. Large cream typography spelling ALAÏA PARIS is overlaid centrally across the frame against an overcast sky and flat coastal background. The natural daylight and stark monochrome palette emphasize the architectural lines of the fashion pieces and the serene environment.