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  • ·Alaïa Fall 2025 Ad Campaign Editorial Portrait
BrandAlaïa
ProjectFall 2025 Ad Campaign
Two female models wearing black sculptural hooded garments outdoors against an overcast sky and coastal background.

Alaïa Fall 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Frank Lebon
Frank LebonVideographer
Loli Bahia and Nastassia Legrand
Loli Bahia and Nastassia LegrandModels
Anthony Turner
Anthony TurnerHair
Christelle Cocquet
Christelle CocquetMakeup
Beatrice Eni
Beatrice EniManicurist
Ashley Brokaw
Ashley BrokawCasting Director
Vincent Olivieri
Vincent OlivieriSet Designer
Northern coast of France
Northern coast of FranceLocation
Cap Blanc-Nez & Cap Gris-Nez
Cap Blanc-Nez & Cap Gris-NezLocation

Tags

two female models in black sculptural hoodsfemale modelsblack sculptural hoodssculptural hoodblack hood

Description

This black-and-white editorial image from the Alaïa Fall 2025 ad campaign features models Loli Bahia and Nastassia Legrand posed outdoors near the coast of France. Photographed by Tyrone Lebon with art direction by Ezra Petronio and Lana Petrusevych, the composition centers on two women wearing dark, sculptural hooded garments. Large cream typography spelling ALAÏA PARIS is overlaid centrally across the frame against an overcast sky and flat coastal background. The natural daylight and stark monochrome palette emphasize the architectural lines of the fashion pieces and the serene environment.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Light Grey (30%)

Background

Overcast Sky

Context

Advertising Campaign