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  • ·Alaïa Fall 2025 Ad Campaign Coastal Portrait
BrandAlaïa
ProjectFall 2025 Ad Campaign
Model silhouetted against a sandy coastal landscape for an Alaïa fashion campaign photograph

Alaïa Fall 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Frank Lebon
Frank LebonVideographer
Loli Bahia and Nastassia Legrand
Loli Bahia and Nastassia LegrandModels
Anthony Turner
Anthony TurnerHair
Christelle Cocquet
Christelle CocquetMakeup
Beatrice Eni
Beatrice EniManicurist
Ashley Brokaw
Ashley BrokawCasting Director
Vincent Olivieri
Vincent OlivieriSet Designer
Northern coast of France
Northern coast of FranceLocation
Cap Blanc-Nez & Cap Gris-Nez
Cap Blanc-Nez & Cap Gris-NezLocation

Tags

model silhouettedmodel silhouettesilhouetted figurealaia ad campaign

Description

This striking portrait from the Alaïa Fall 2025 ad campaign features a silhouetted model posed against the expansive backdrop of the northern coast of France, specifically near Cap Blanc-Nez and Cap Gris-Nez. Captured by photographer Tyrone Lebon with art direction by Ezra Petronio and Lana Petrusevych, the composition employs a dramatic monochromatic aesthetic. Large cream-colored typography bearing the brand name Alaïa and Paris overlays the lower section of the frame. The minimalist framing and natural outdoor lighting emphasize the sculptural qualities of the scene.

Style

Editorial, Vertical, Cinematic, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Sandy Beach

Context

Advertising Campaign