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Model silhouetted against a sandy coastal landscape for an Alaïa fashion campaign photograph

Alaïa Fall 2025 Ad Campaign 2025

About

This striking portrait from the Alaïa Fall 2025 ad campaign features a silhouetted model posed against the expansive backdrop of the northern coast of France, specifically near Cap Blanc-Nez and Cap Gris-Nez. Captured by photographer Tyrone Lebon with art direction by Ezra Petronio and Lana Petrusevych, the composition employs a dramatic monochromatic aesthetic. Large cream-colored typography bearing the brand name Alaïa and Paris overlays the lower section of the frame. The minimalist framing and natural outdoor lighting emphasize the sculptural qualities of the scene.

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Background

Sandy Beach

Context

Advertising Campaign