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  • ·Alaia Fall 2025 Ad Campaign beach portrait by Tyrone Lebon
BrandAlaïa
ProjectFall 2025 Ad Campaign
Model silhouetted against a sandy beach and ocean under an overcast sky for Alaïa Fall 2025 campaign.

Alaïa Fall 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Frank Lebon
Frank LebonVideographer
Loli Bahia and Nastassia Legrand
Loli Bahia and Nastassia LegrandModels
Anthony Turner
Anthony TurnerHair
Christelle Cocquet
Christelle CocquetMakeup
Beatrice Eni
Beatrice EniManicurist
Ashley Brokaw
Ashley BrokawCasting Director
Vincent Olivieri
Vincent OlivieriSet Designer
Northern coast of France
Northern coast of FranceLocation
Cap Blanc-Nez & Cap Gris-Nez
Cap Blanc-Nez & Cap Gris-NezLocation

Tags

model silhouettemodelsilhouette

Description

This black-and-white editorial image captures a dramatic silhouette of a model standing against a coastal landscape on the northern coast of France, photographed by Tyrone Lebon for Alaïa's Fall 2025 ad campaign. The grainy, high-contrast monochrome aesthetic emphasizes the stark outline of the subject against the expansive sandy beach, ocean horizon, and chalk cliffs under an overcast sky. Large serif typography bearing the brand name overlays the lower portion of the frame. Art direction by Ezra Petronio and Lana Petrusevych shapes the minimal, sculptural composition.

Style

Documentary, Horizontal, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Sandy Beach

Context

Advertising Campaign