Alaïa Fall 2025 Ad Campaign 2025

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This black-and-white editorial image captures a dramatic silhouette of a model standing against a coastal landscape on the northern coast of France, photographed by Tyrone Lebon for Alaïa's Fall 2025 ad campaign. The grainy, high-contrast monochrome aesthetic emphasizes the stark outline of the subject against the expansive sandy beach, ocean horizon, and chalk cliffs under an overcast sky. Large serif typography bearing the brand name overlays the lower portion of the frame. Art direction by Ezra Petronio and Lana Petrusevych shapes the minimal, sculptural composition.