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  • ·Alaïa Fall 2025 Ad Campaign Editorial Portrait
BrandAlaïa
ProjectFall 2025 Ad Campaign
Model in black textured sculptural top standing on a sandy coast for Alaïa fall 2025 ad campaign.

Alaïa Fall 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Frank Lebon
Frank LebonVideographer
Loli Bahia and Nastassia Legrand
Loli Bahia and Nastassia LegrandModels
Anthony Turner
Anthony TurnerHair
Christelle Cocquet
Christelle CocquetMakeup
Beatrice Eni
Beatrice EniManicurist
Ashley Brokaw
Ashley BrokawCasting Director
Vincent Olivieri
Vincent OlivieriSet Designer
Northern coast of France
Northern coast of FranceLocation
Cap Blanc-Nez & Cap Gris-Nez
Cap Blanc-Nez & Cap Gris-NezLocation

Tags

model in black sculptural topblack sculptural topsculptural topmodelblack top

Description

This vertical black-and-white editorial image is part of the Alaïa fall 2025 ad campaign, photographed by Tyrone Lebon on the northern coast of France. The composition features a model wearing a dark, form-fitting top characterized by voluminous, heavily textured sculptural details around the shoulders and waist. Natural daylight illuminates the scene against a wide, sandy coastal background under an overcast sky. Art direction is led by Ezra Petronio and Lana Petrusevych, with styling by creative director Pieter Mulier. The large golden typography for the brand name is overlaid across the lower foreground.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Sandy Beach

Context

Advertising Campaign