Alaïa Fall 2025 Ad Campaign 2025

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This black-and-white editorial image from the Alaïa Fall 2025 ad campaign was photographed by Tyrone Lebon on the northern coast of France. The image features two models standing on a wide sandy beach under an overcast sky, wearing sculptural dark garments with rounded hooded headpieces and voluminous skirts. Art direction was led by Ezra Petronio and Lana Petrusevych, with creative direction by Pieter Mulier. The stark coastal landscape provides an expansive, natural backdrop that contrasts with the architectural precision of the fashion.