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  • ·Alaia Fall 2025 Ad Campaign beach editorial portrait
BrandAlaïa
ProjectFall 2025 Ad Campaign
Two models in dark sculptural hooded garments standing on a sandy beach under an overcast sky for Alaia Fall 2025 campaign.

Alaïa Fall 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Frank Lebon
Frank LebonVideographer
Loli Bahia and Nastassia Legrand
Loli Bahia and Nastassia LegrandModels
Anthony Turner
Anthony TurnerHair
Christelle Cocquet
Christelle CocquetMakeup
Beatrice Eni
Beatrice EniManicurist
Ashley Brokaw
Ashley BrokawCasting Director
Vincent Olivieri
Vincent OlivieriSet Designer
Northern coast of France
Northern coast of FranceLocation
Cap Blanc-Nez & Cap Gris-Nez
Cap Blanc-Nez & Cap Gris-NezLocation

Tags

woman in sculptural black dresssculptural black dressblack dresswoman wearing hooded garmenthooded garmentmodel on beachmodelbeach

Description

This black-and-white editorial image from the Alaïa Fall 2025 ad campaign was photographed by Tyrone Lebon on the northern coast of France. The image features two models standing on a wide sandy beach under an overcast sky, wearing sculptural dark garments with rounded hooded headpieces and voluminous skirts. Art direction was led by Ezra Petronio and Lana Petrusevych, with creative direction by Pieter Mulier. The stark coastal landscape provides an expansive, natural backdrop that contrasts with the architectural precision of the fashion.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Sandy Beach

Context

Advertising Campaign