The Woolmark Company A Tale of Traceability 2024

Description

This group portrait for The Woolmark Company project A Tale of Traceability captures five individuals posing together in an outdoor pastoral setting. An older woman seated in the foreground wears a head wrap and a cream-colored top while holding a small white lamb against her chest. Surrounding her are four other models dressed in neutral-toned knitwear, including black, grey, and cream turtlenecks, set against a backdrop of sunlit open grass and scattered trees under a clear sky. The natural lighting and candid yet composed expressions convey a grounded, rural aesthetic.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Meadow

Context

Advertising Campaign