
The Woolmark Company A Tale of Traceability 2024
About
This group portrait for The Woolmark Company project A Tale of Traceability captures five individuals posing together in an outdoor pastoral setting. An older woman seated in the foreground wears a head wrap and a cream-colored top while holding a small white lamb against her chest. Surrounding her are four other models dressed in neutral-toned knitwear, including black, grey, and cream turtlenecks, set against a backdrop of sunlit open grass and scattered trees under a clear sky. The natural lighting and candid yet composed expressions convey a grounded, rural aesthetic.
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Background
Meadow
Context
Advertising Campaign