Brand
ProjectA Tale of Traceability

The Woolmark Company A Tale of Traceability 2024
Associated creatives
Tags
Description
Two models stand on a sloping earthen terrain against an expansive blue sky with soft white clouds, captured in a campaign titled A Tale of Traceability for The Woolmark Company. The figures wear long dark overcoats and trousers, positioned near a lone small tree rooted in the ridge. Natural daylight illuminates the scene, casting subtle shadows across the landscape. The composition emphasises open space and a minimalist outdoor environment.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Beige (30%)
Background
Desert
Context
Advertising Campaign