The Woolmark Company A Tale of Traceability 2024

Description

This editorial campaign image for The Woolmark Company, titled A Tale of Traceability, features a central male figure standing amidst a large flock of sheep in an open grassy pasture. The man wears white trousers and a white top draped with a patterned wool shawl. The landscape consists of dry rolling hills under a pale, clear sky with scattered trees along the horizon. The natural lighting and soft color grading emphasize the rural environment and the connection to natural fibers. Photography by Kin Chan Choedel, make-up by Steph Lai, and produced by Khiera Nicole.

Style

Editorial, Vertical, Earthy, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Meadow

Context

Advertising Campaign, Editorial