The Woolmark Company A Tale of Traceability 2024

Description

This fashion editorial image features a man standing atop a large rock emerging from calm water, photographed for The Woolmark Company project A Tale of Traceability. He is dressed in a dark wool coat, dark trousers, and dark shoes, viewed from a distance in a natural outdoor setting. The background consists of a body of water bordered by sparse trees and dry grassy banks under an overcast sky. Natural daylight illuminates the scene, highlighting the textures of the stone, water, and wool outerwear. The composition emphasizes isolation and landscape integration as part of the creative narrative.

Style

Editorial, Horizontal, Desaturated, Earthy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Lake

Context

Advertising Campaign, Editorial