The Woolmark Company A Tale of Traceability 2024

Description

Five models wearing long winter coats run through an open grassy meadow under an overcast sky in this editorial image for The Woolmark Company project A Tale of Traceability. Photographed by Kin Chan Choedel with styling by Steph Lai and production by Khiera Nicole, the scene captures a candid moment of motion outdoors. The figures are dressed in layered garments including beige and brown coats, moving dynamically across the natural landscape. The muted colour palette and soft natural lighting create a subdued, atmospheric aesthetic across the composition.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Meadow

Context

Editorial