Supercell: Lose If You Dare
Brand
Date
Oct 2024
Description
Supercell’s latest commercial, 'Lose If You Dare,' leans into a cinematic, atmospheric aesthetic to introduce a high-stakes narrative. The campaign captures a group of friends gathering in a dimly lit living room to investigate a rumor about a cursed mobile game, utilizing low-key chiaroscuro lighting to build tension throughout the live-action spot. Developed by agency partners DAVID New York, the project blends moody, deliberate pacing with a grounded, intimate setting. Production was handled by Eleanor, with post-production and visual effects provided by Noise Studios and Trafik, and audio finishing by Yessian Music.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Mustard
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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