Supercell: The Strongest Man with the Heaviest Phone Case

Sep 2024

Supercell explores the intersection of mobile gaming and physical performance in this commercial for Clash Royale. The spot features professional strongman Eddie Hall, who navigates a series of humorous challenges while wielding an oversized fifty-pound phone case, blending live-action technique with high-energy pacing. The project captures public interactions across various settings, from gym environments to the streets of Las Vegas. The campaign was developed by agency DAVID New York, with production handled by Whiskey Bear and Street Factory. Additional creative contributions include post-production by Tunnel Post and original music and sound design by Yessian Music.

Horizontal, Commercial, Action

Gym

Advertising Campaign, TVC / TV Commercial