Chanel’s Métiers d'art 2026 project, directed by Michel Gondry with art direction by Matthieu Blazy, explores a domestic narrative set within a bedroom space. Produced by Partizan London, the piece follows artists Margaret Qualley and A$AP Rocky as they navigate a sequence of transitions from rest to active movement.
The film utilizes a cinematic live-action technique to emphasize interior textures and controlled lighting. This editorial-focused campaign leans into a lifestyle aesthetic, maintaining a consistent flow through its horizontal frame and clean visual composition.
