Chanel

Jun 2026

Chanel reinvents the traditional beauty campaign with the inaugural issue of Chanel Coco Magazine, a daring publication that functions as both a brand manifesto and a high-fashion portfolio. By commissioning a collective of industry luminaries—including photographers Drew Vickers and Julien Martinez Leclerc, alongside makeup maestros Lynsey Alexander and Thomas De Kluyver—the project avoids the sterile tropes of standard cosmetics marketing. Instead, it leans into editorial minimalism to showcase a range of boundary-pushing looks, from stark white eyebrows paired with high-shine orange lips to saturated blue eyeshadows. The project leans into a rigorous visual language, utilizing sharp studio strobe lighting and flash photography to elevate skin texture and cosmetic detail. Art direction by Thomas Lenthal provides a structural backbone, with clean, bold borders and vibrant typography that frame each portrait like a modern artifact. Whether utilizing vintage-style brass props to create a surreal, circular frame or experimenting with inverted perspectives against a bright blue sky, the magazine embraces a live-action technique that feels both timeless and kinetic. Through the expert casting of models like Lulu Tenney and Awar Odhiang, the first issue positions Chanel at the intersection of avant-garde art and commercial beauty. It is a masterclass in creative collaboration, where every detail, from the graphic layout to the precise application of color, serves to redefine the brand's contemporary identity within the luxury cosmetics space.

Editorial, Editorial, Vertical, Vertical

Studio strobe, Studio strobe

Cosmetics, Cosmetics, Beauty, Beauty