Chanel

May 2026

The CHANEL Métiers d'art 2026 Collection campaign serves as a sophisticated masterclass in urban juxtaposition, masterfully bridging the gap between high-fashion prestige and the gritty, raw texture of the New York City landscape. Under the sharp lens of photographer Chris Brooks, the collection leans into an editorial aesthetic that celebrates the house’s legendary craftsmanship by placing intricate, whimsical accessories against the backdrop of iconic city infrastructure. From a beaded poodle-adorned handbag perched atop a weathered public viewing scope to sequined flap bags resting in comic-book-filled newsstands, the imagery creates a narrative tension between the refined and the mundane. The project captures the essence of the Métiers d'art spirit through a diverse array of commercial photography techniques, ranging from macro shots that highlight the delicate enamel and pavé-set crystals of brooches to expansive, natural light frames that utilize the cinematic glow of the city skyline at night. By framing sculptural metallic bags and two-tone footwear against corrugated train cars, orange safety railings, and even hot dog carts, the visuals challenge traditional luxury tropes with a playful, conceptual edge. This collection does not merely present products; it curates an immersive, high-end fashion experience where the heritage of Chanel is reimagined through the vibrant, shifting lens of contemporary urban life.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion