Yoko Ono

Yoko Ono · Brand Identity

The brand identity for the Growing Freedom exhibition featuring Yoko Ono and John Lennon at Fondation Phi exemplifies a masterclass in editorial minimalism. Through a cohesive visual system that spans diverse touchpoints—from architectural window graphics and subway station posters to tactile exhibition brochures—the project relies on a strictly monochromatic palette to command attention. The design language leans into the power of bold, high-contrast typography, utilizing layered serif and sans-serif letterforms that interact with their environments to create geometric precision. By juxtaposing stark, clean paper layouts against raw, organic textures like weathered stone steps or natural-grain plywood construction barriers, the work achieves a sophisticated, cinematic tension. This project functions as an extension of the artistic spirit it represents, employing live-action techniques in its immersive installation displays to bridge the gap between archival media and contemporary design. Every element, whether it is a promotional tote bag or a complex floor plan for the galleries, reinforces a singular, rigorous aesthetic standard. The execution highlights the versatility of the brand identity, which remains sharp and legible across both public transit infrastructure and high-concept gallery displays. With meticulous attention to UI illustration and typographic hierarchy, the studio has crafted a visual narrative that is as conceptually grounded as it is visually striking, effectively translating the legacy of Yoko Ono into a modern, highly controlled design framework.