Welsh Gov & Bassetts J&O live

Welsh Gov & Bassetts J&O live · Welsh Gov & Bassetts J&O live

The Welsh Government and Bassetts J&O live campaign communicates essential information regarding financial support and benefits. The project utilises a horizontal format to share guidance for households through clear, accessible visual storytelling. Designed for public awareness, the campaign incorporates animated graphics depicting wallets, shopping bags, and financial assets to mirror the informational voiceover. An integrated sign language interpretation is present throughout the video sequence to ensure the messaging remains inclusive to a wider audience.