Weldmar Hospice

Weldmar Hospice · Jan 2023

Weldmar Hospicecare showcases their commitment to compassionate end-of-life support in this campaign video. The piece highlights the day-to-day interactions between care workers and patients, focusing on the human connection during daily routines within a care facility. Utilizing a live-action technique, the film employs natural lighting and warm interior tones to establish an intimate atmosphere. Creative execution was led by AdSmart from Sky, focusing on a horizontal, cinematic narrative style.