Timberland
Timberland's heritage workwear, seasonal campaigns and designer collaborations across fashion
Featured Timberland projects
This week's top Timberland projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Timberland · Timberland - A-Z With Timberland - (Kids)
Timberland presents 'A-Z With Timberland', a dynamic fashion campaign tailored for the brand's kids' collection. The project unfolds as an alphabetical exploration of brand identity, pairing each letter with a defining attribute through a blend of youthful narration and high-energy pacing. Produced by DIVISION Global, the video integrates live-action technique with illustrative animation to transition between educational settings and urban landscapes. Sound design and mix by Chris Afzal and Aaron Reynolds provide the rhythmic backbone for the cinematic edit, emphasizing the brand's heritage and durability throughout the sequence.
Project Timberland · Timberland x Jacquemus 2026 Collection
The Timberland x Jacquemus 2026 collection bridges the gap between rugged utility and high-end aesthetic precision, creating a campaign that feels both grounded and aspirational. By framing the collaboration against a backdrop of sun-drenched, jagged orange rocks and the stark contrast of a deep blue horizon, the imagery masterfully leans into the tension between soft, tailored apparel and the raw geological environment. Photographers Deo Suveera and Pamela Dimitrov utilize natural light to emphasize the crisp, modern lines of the light blue ensembles, allowing the signature boat-style shoes to act as a seamless anchor within the outdoor landscape. With model Mohammed Banze at the center, the work channels an editorial portrait style that feels elevated yet effortlessly authentic to the heritage of both brands. Under the creative vision of designer Simon Porte Jacquemus, the collection moves away from traditional outdoor catalog tropes, instead embracing a refined lifestyle narrative. Every frame benefits from direct, bright illumination that highlights the interplay of textures between the weathered rock faces and the structured fabric of the apparel. This project successfully merges luxury fashion house sensibilities with classic outdoor design, resulting in a cohesive visual language that feels purposeful, polished, and distinctly relevant for the contemporary consumer who demands versatility without compromising on a sharp, curated silhouette.
Project Timberland · Crafted for the holidays
Timberland’s Crafted for the holidays project introduces a seasonal campaign focused on winter apparel and footwear. Captured with an editorial aesthetic, the series leans into natural light and analogue film techniques to create a moody, wintry atmosphere. Photographer Cam Hicks collaborates with fashion editor and stylist Marcus Allen to highlight the brand's signature layered clothing and boots. Featuring models Denetric Malope and Kate Kremer, the imagery shifts between outdoor snowy landscapes set against dark architectural textures and cozy, warm indoor environments.
Timberland · Timberland
This campaign for Timberland highlights the endurance of industrial apparel through a series of vignettes set on active construction sites. Spanning both dawn and dusk, the commercial focuses on the physical interaction between workers and heavy machinery, scaffolding, and tools. The production leans into a warm aesthetic, utilizing natural light to accentuate the textures of work boots and industrial equipment. Created by The Martin Agency, the work employs a live-action technique to ground the brand within its traditional workwear roots.
Timberland · The Conversation
Timberland’s brand film, The Conversation, highlights the craftsmanship and manufacturing processes behind its signature footwear. Through a series of industrial sequences, the film captures the assembly of boots, from the operation of sewing machines to the final inspection of product rows on shelves. The narrative is anchored by a central speaker in a workshop setting, juxtaposed against urban imagery and exterior bridge architecture. Directed by HOUND, the piece employs a desaturated palette and cinematic, live-action techniques to emphasize the heritage and construction of the brand’s output. Creative development was led by Opus United, with production and sound handled by HOUND. Post-production and VFX were completed by FINALBYTE.
Timberland · Anthem
The Timberland Anthem campaign serves as a visual exploration of urban life, moving through residential backyards, streetscapes, and metropolitan interiors. Through a series of candid portraits, the film highlights a collection of contemporary casual wear, anchored by the brand's signature boots. The project features direction by Visie Admin with agency support from Pereira O'Dell and production by EXILE. Using a live-action technique, the cinematography relies on natural lighting and handheld camera movements to frame its subjects within an authentic cityscape. The resulting narrative adopts a clean, cinematic aesthetic that prioritizes movement and environment.
Timberland · The Bee Line Special
Timberland’s The Bee Line Special campaign leans into classic Americana motifs, pairing urban fashion aesthetics with the texture of a vintage diner setting. The commercial short captures the collection through a retro lens, utilizing analogue film techniques and grainy 16mm-style cinematography to ground the winter outerwear. Produced by Easy Mondays, the film weaves together candid dialogue and city-street vignettes. The visual treatment centers on warm golden tones and deep greens, highlighting the interplay between the collection and its metropolitan environment.
Project Timberland · Timberland Advice of an Icon Fall 2025
Timberland presents the Advice of an Icon Fall 2025 campaign, an editorial series featuring model Kiko Mizuhara. The project leans into a moody, low-key aesthetic, utilizing dramatic chiaroscuro lighting to isolate the subject against deep, forest-green textured backdrops. Captured by photographer and director Gabriel Moses, the campaign highlights the classic Timberland wheat work boots and seasonal apparel. Fashion editor and stylist Miyako Bellizzi completes the look with relaxed, clean silhouettes, while hair styling by Akki Shirakawa and Dre Demry Sanders, makeup by Jezz Hill, and nails by Honey refine the polished, minimalist visual approach.
Project Timberland · VENEDA CARTER TIMBERLAND 03
Timberland’s VENEDA CARTER 03 campaign leans into a gritty, industrial aesthetic, framing high-utility apparel against the metallic backdrop of aircraft and automotive equipment. Photographed by Liam MacRae, the project captures a technical fashion narrative through clean, vertical compositions. Fashion editor and stylist Veneda Carter emphasizes textures through layered outerwear, contrast stitching, and bold, monochromatic color palettes. The imagery utilizes natural light and low-key lighting techniques to accentuate the reflective finishes of the accessories and footwear, including standout blue lace-up boots. Hair styling by Darine Sengseevong and makeup artistry by Yasmin Istanbouli support the raw, editorial look.
Project Timberland · The A to Z of Timberland 2026 Campaign
The A to Z of Timberland 2026 campaign spotlights the brand's classic aesthetic through a series of editorial portraits and location-based photography. Directed and shot by Walid Labri, the series features athletes Sha'Carri Richardson and Tyshawn Jones, capturing a blend of urban style and classic footwear. Technically driven by clean composition and natural light, the imagery leans into a nostalgic, editorial tone. The production features styling by Marcus Allen, with hair by Dre Demry Sanders, makeup by Jezz Hill, and manicures by Mei Kawajiri. Casting was provided by Greg Krelenstein and Lisa Duckworth.
Timberland · Timberland - A-Z With Timberland - (RZA)
Timberland presents 'A-Z With Timberland', a brand film featuring artist RZA that explores the heritage and cultural impact of the footwear label. The project utilizes a classroom setting as a narrative anchor, blending archival footage with product vignettes to map out the brand's iconography from A to Z. The production, handled by DIVISION Global, leans into a cinematic and clean aesthetic. By interspersing observational live-action footage with rhythmic sound design, the film balances a documentary feel with art-directed commercial framing to highlight core silhouettes, including the 6-inch boot and classic boat shoes.
Timberland · The Conversation
Timberland channels its deep-rooted connection to urban exploration in The Conversation, a powerful new campaign that celebrates the utility and enduring legacy of the brand's iconic footwear. By blending an industrial, gritty narrative with the precise, tactile reality of craftsmanship, the film frames the classic boot as an essential foundational tool for the modern creator. The production, spearheaded by the team at HOUND, leans into a cinematic documentary style that bridges the gap between raw manufacturing and the vast, pulsating energy of New York City. Through high-contrast lighting and evocative live-action technique, the imagery captures everything from the intricate mechanics of a sewing machine to the stark textures of wet pavement beneath a heavy tread. These visual sequences, intercut with sweeping panoramic views of the Brooklyn Bridge and the expansive urban skyline, effectively position the product within the fabric of city life. The result is an editorial approach to footwear marketing that values workwear authenticity over superficial polish, grounding the brand in its history while highlighting its ongoing relevance in contemporary fashion. By emphasizing the intersection of manual labor and city streets, the project successfully elevates the boot from a simple accessory to a symbol of resilience, marking a distinct shift toward storytelling that respects the functional origins of the legendary silhouette.
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