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Timberland

Crafted for the holidays
Date

Dec 2025

Description

Timberland’s Crafted for the Holidays project leans into a wintry aesthetic, positioning seasonal apparel within an outdoor, snow-dusted landscape. Captured by photographer Cam Hicks, the fashion campaign highlights cold-weather layering—including signature puffer jackets, leather outerwear, and textured knitwear—styled by Marcus Allen. The imagery employs natural light and an editorial approach to emphasize the durability of the brand’s footwear and rugged textiles. Models Denetric Malope and Kate Kremer appear throughout the series, which shifts between stark outdoor architectural settings and cozy, gift-filled indoor environments. The campaign leverages an analogue-inspired look to frame the collection for the holiday season.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Context

Advertising Campaign

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