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Timberland: Crafted for the holidays

Date

Dec 2025

Description

Timberland’s Crafted for the holidays project introduces a seasonal campaign focused on winter apparel and footwear. Captured with an editorial aesthetic, the series leans into natural light and analogue film techniques to create a moody, wintry atmosphere. Photographer Cam Hicks collaborates with fashion editor and stylist Marcus Allen to highlight the brand's signature layered clothing and boots. Featuring models Denetric Malope and Kate Kremer, the imagery shifts between outdoor snowy landscapes set against dark architectural textures and cozy, warm indoor environments.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Context

Advertising Campaign

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