The Timberland Anthem campaign serves as a visual exploration of urban life, moving through residential backyards, streetscapes, and metropolitan interiors. Through a series of candid portraits, the film highlights a collection of contemporary casual wear, anchored by the brand's signature boots.
The project features direction by Visie Admin with agency support from Pereira O'Dell and production by EXILE. Using a live-action technique, the cinematography relies on natural lighting and handheld camera movements to frame its subjects within an authentic cityscape. The resulting narrative adopts a clean, cinematic aesthetic that prioritizes movement and environment.
