Timberland: The Bee Line Special
Brand
Date
Sep 2023
Description
Timberland’s The Bee Line Special campaign leans into classic Americana motifs, pairing urban fashion aesthetics with the texture of a vintage diner setting. The commercial short captures the collection through a retro lens, utilizing analogue film techniques and grainy 16mm-style cinematography to ground the winter outerwear. Produced by Easy Mondays, the film weaves together candid dialogue and city-street vignettes. The visual treatment centers on warm golden tones and deep greens, highlighting the interplay between the collection and its metropolitan environment.
Style
Horizontal, Cinematic, 1980s, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Rust
Camel
Olive
Background
Café
Context
Advertising Campaign, TVC / TV Commercial
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