This campaign for Timberland highlights the endurance of industrial apparel through a series of vignettes set on active construction sites. Spanning both dawn and dusk, the commercial focuses on the physical interaction between workers and heavy machinery, scaffolding, and tools.
The production leans into a warm aesthetic, utilizing natural light to accentuate the textures of work boots and industrial equipment. Created by The Martin Agency, the work employs a live-action technique to ground the brand within its traditional workwear roots.
