Timberland: Timberland
Brand
Date
Jan 2022
Description
This campaign for Timberland highlights the endurance of industrial apparel through a series of vignettes set on active construction sites. Spanning both dawn and dusk, the commercial focuses on the physical interaction between workers and heavy machinery, scaffolding, and tools. The production leans into a warm aesthetic, utilizing natural light to accentuate the textures of work boots and industrial equipment. Created by The Martin Agency, the work employs a live-action technique to ground the brand within its traditional workwear roots.
Style
Horizontal, Commercial, Action, Warm
Industries
Color
Camel
Jet Black
Background
Construction Site
Context
Brand Film / Corporate Video
Associated creatives
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