Sundance Film Festival
Sundance Film Festival's independent cinema culture, brand identity and festival activations
Featured Sundance Film Festival projects
This week's top Sundance Film Festival projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Sundance Film Festival · Brand Identity
The Sundance Film Festival 2023 brand identity project establishes a contemporary visual language through a mix of static environmental signage and dynamic digital motion graphics. The system balances minimalist typography with bold, saturated neon accents to anchor the festival's presence across physical outdoor banners and architectural displays. Developed by PORTO ROCHA, How&How, Hugmun, Hymn, and fagerström, the design program features distinct graphic illustrations and layered compositions. The identity utilizes clean, vector-based animation and 3D render / CGI elements to maintain a cohesive aesthetic across both printed collateral and screen-based media.
Sundance Film Festival · Fresh Step Catdance
Sundance Film Festival presents Fresh Step Catdance, a unique activation within the festival programming focused on short cat-themed cinema. The event features a blend of live-action documentary coverage of the screenings and audience reactions to the feline-centric content. Produced by NuContext Creative, the event captures festival attendees engaging with the films, including moments with actor Gilles Marini. The production utilizes a clean, horizontal documentary style to document the celebratory atmosphere on the ground at the festival.
Sundance Film Festival · Experian Remarkable: Craig Johnson
Sundance Film Festival presents an interview with director Craig Johnson as part of the Experian Remarkable project. The documentary-style video captures the filmmaker discussing his work on The Skeleton Twins, set against the backdrop of a winter-themed festival environment. The production, handled by NuContext Creative, leans into a clean, live-action technique to bridge the gap between the interview segments and featured film clips. The series focuses on the creative process within the media and entertainment industry.
Sundance Film Festival · Chase Sapphire Travel Guru: Talisker on Main
The Chase Sapphire Travel Guru project features a documentary-style look at the culinary experience at Talisker on Main, filmed during the Sundance Film Festival. Executive Chef Briar Handley guides the viewer through the Park City restaurant, highlighting both the interior dining atmosphere and the preparation of the menu. Produced by NuContext Creative, the piece utilises a live-action technique to contrast the quiet, elegant dining room with archival footage of winter sports in the surrounding area. The visual narrative combines streetscapes with close-up culinary details, framed by a clean aesthetic.
Sundance Film Festival · LensCrafters Through The Lens: Michael Rossato-Bennett
This documentary feature profiles director Michael Rossato-Bennett, focusing on the creative process behind his project Alive Inside. Captured through a clean live-action technique, the piece documents the filmmaker discussing his research into the therapeutic capacity of music for those living with dementia. The film leans into an observational style, intercutting Rossato-Bennett’s reflections with intimate footage of his work within care facilities. Produced by NuContext Creative, the project serves as a presentation for the Sundance Film Festival.
Sundance Film Festival · Brita: How Do You Hydrate?
Sundance Film Festival partners with Brita for the 'How Do You Hydrate?' campaign, a series of spots highlighting hydration habits among festival attendees and actors. The content leans into a documentary-style approach, blending candid interviews with high-energy commercial aesthetics. Production by NuContext Creative, the project traverses the snowy environments of the festival, cutting between outdoor ski slopes and interior red-carpet settings. The visual direction utilizes a combination of natural daylight and atmospheric evening lighting, incorporating drone footage to capture the scale of the winter surroundings through a clean, live-action technique.
Sundance Film Festival · AT&T Festival Beats Intro
The AT&T Festival Beats Intro for the Sundance Film Festival serves as an energetic promotional sequence for the media and entertainment brand. This production highlights the intersection of live concert energy and behind-the-scenes documentary coverage, featuring performances from artists including Damon Albarn and Richie Sambora. Produced by NuContext Creative, the project employs a live-action technique to bridge intimate artist interviews with stage footage. The aesthetic leans into a clean, documentary-style capture, framed by vibrant venue lighting and dynamic title sequences that ground the viewer in the festival experience.
Sundance Film Festival · Lay's Do Us A Flavor #1
For the Lay's Do Us A Flavor campaign, this activation captures candid street-level interviews against the backdrop of the Sundance Film Festival. Filmed in a snowy mountain town, the project engages festival attendees with questions bridging film preferences and creative chip flavor concepts. The production, handled by NuContext Creative, leans into a documentary-style aesthetic. It utilizes handheld camera work and natural light to maintain a spontaneous feel, balanced by clean, branded on-screen graphics throughout the live-action sequences.
Sundance Film Festival · Chase Travel Guru: Riverhorse
This travel video montage captures the dual atmosphere of the Sundance Film Festival, documenting the intersection of winter tourism and cinematic culture in Park City. The production moves between the high-energy environment of red carpet events and the quieter, snow-covered landscape of local mountain ranges. Produced by NuContext Creative, the project highlights the region's hospitality through a lens of documentary-style storytelling. The narrative shifts from skiers on chairlifts to the interior details of local dining establishments, showcasing gourmet preparations and casual fire pit settings to provide a comprehensive look at the area's travel offerings.
Sundance Film Festival · Chase On Location VIP Party: Hellion
The Chase On Location VIP party for 'Hellion' at the Sundance Film Festival offers an exclusive look into the festival's event circuit. This documentary-style capture features guest arrivals and behind-the-scenes insights, including culinary demonstrations by chef Chris Cosentino. The production, managed by NuContext Creative, leans into a nostalgic aesthetic, balancing the high-energy atmosphere of the red carpet with intimate moments of cocktail preparation and service. Set against snow-covered resort surroundings, the project utilizes a clean live-action technique to document the gathering hosted in partnership with Sundance TV and Chase Sapphire Preferred.
Sundance Film Festival · AT&T Festival Beats Outro
The AT&T Festival Beats Outro captures the intersection of live performance and festival culture at the Sundance Film Festival. Through a documentary lens, the piece assembles footage of artist interviews, on-stage musical performances, and candid crowd interactions. Produced by NuContext Creative, the project utilizes a live-action technique to document the energetic, raw environment of the event. The final edit translates the immersive atmosphere of the festival for a media and entertainment audience. The narrative flow balances intimate artist dialogue with the scale of live festival events.
Sundance Film Festival · Chase On Location Premiere Party: Infinitely Polar Bear
Sundance Film Festival hosts a premiere party for Infinitely Polar Bear, captured in this documentary-style promotional piece. The coverage brings viewers into the event space, highlighting the atmosphere through live-action footage and dynamic lighting that frames the official proceedings. Produced by NuContext Creative, the video features red carpet interviews with writer and director Maya Forbes, alongside cast members Zoe Saldana and Mark Ruffalo. The edit emphasizes the festive nature of the industry event, showcasing the venue's branded environment and the interactions between talent and attendees.
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