Stereoscope

Stereoscope · Brand Identity

The brand identity for Stereoscope focuses on a refined, modular packaging system that emphasizes structural form and clean typography. The project utilizes a monochromatic palette and tactile paper stocks to elevate the specialty coffee experience, moving away from conventional retail presentation toward a more deliberate, architectural aesthetic. Developed by OlssønBarbieri, the identity leans into clean, minimalist design principles, utilizing geometric paper folding—including distinct triangular containers—to house product information. The execution captures the artisanal nature of the brand through natural light photography by Lars Petter Pettersen, complemented by motion graphics from Federico Leggio and copywriting by Harold Bennett. The work demonstrates a cohesive visual language that extends from bespoke shipping cartons and apparel to refined in-store point-of-sale elements.