Somersby

Somersby · For a Night In-In - Disco - 6"

Somersby leans into the domestic social scene with its 'For a Night In-In' campaign. This 6-second commercial frames a house party environment through a lens of polished, moody visuals, balancing candid movement with focused product presentation. Developed by agencies This Time Tomorrow, Clemenger BBDO, and 1House Asahi Beverages Australia, the spot utilizes a live-action technique to contrast warm golden highlights with the crisp aesthetic of the brand's Double Apple cider. Production was handled by MOFA, with music and sound design provided by Mosaic Music & Sound. Media strategy for the project was overseen by PHD Australia and Mindshare Australia.

Somersby · For a Night In-In - Eyebrows - 6"

Somersby delivers a targeted social spot as part of its 'For a Night In-In' campaign. This 6-second iteration focuses on an intimate, home-based setting, leaning into a cinematic aesthetic through warm tones and carefully curated ambient lighting. Produced by MOFA with creative input from Clemenger BBDO and This Time Tomorrow, the film utilizes live-action techniques to emphasize a relaxed, social atmosphere. The production captures a quiet moment of leisure, maintaining a tight, focused perspective consistent with the brand's wider visual identity.

Somersby · For a Night In-In - 15"

Somersby leans into the spirit of a quiet evening with 'For a Night In-In,' a 15-second commercial that captures the spontaneous transition from a casual living room gathering to an energetic home celebration. The narrative centers on a group of friends who trade a night out for a dance party, anchored by dynamic camera movement and a rhythmic house-music soundtrack. Produced by MOFA with creative input from Clemenger BBDO, This Time Tomorrow, and 1House Asahi Beverages Australia, the spot utilizes saturated visuals and expressive close-ups to highlight the product within a relaxed domestic environment. The piece concludes with a POV shot of selecting a can of Somersby Double Cider Apple from the fridge.

Somersby · For a Night In-In - Fingertap - 6"

Somersby’s 'For a Night In-In' campaign centers on a 6-second spot, highlighting the brand’s cider through an inviting, casual home lens. The film focuses on intimate, close-up product shots and a relaxed interior environment. Produced by MOFA with creative collaboration from Clemenger BBDO, This Time Tomorrow, and 1House Asahi Beverages Australia, the project leans into warm ambient lighting and contemporary styling. Sound design and composition for the spot were provided by Mosaic Music & Sound.

Somersby · That's Refreshing. That's Somersby

Somersby presents 'That's Refreshing. That's Somersby,' a lively commercial campaign highlighting the brand's cider within an outdoor, social context. The project leans into a warm aesthetic, focusing on group interactions during a picnic setting. Captured through live-action technique and natural light, the visuals emphasize a bright, energetic tone. The production features post-production and VFX work by OkayStudio London.

Somersby · That's Refreshing