Seats & Sofas

Seats & Sofas · Autumn 23

This commercial for Seats & Sofas highlights the retailer's seasonal furniture collection through a series of vignettes set within a brightly lit showroom. The project captures a woman as she moves through various styled seating arrangements, focusing on the textures and design of contemporary sofas and armchairs. The film utilizes live-action techniques to emphasize the comfort and aesthetic of the furniture pieces, from patterned armchairs to curated lamps and wall art. Creative development for the project was provided by AdSmart from Sky.