Salisbury Reds

Salisbury Reds · Bus Driver Recruitment

Salisbury Reds introduces a recruitment campaign aimed at local bus driver applicants. The film highlights the daily operations of the service, featuring the fleet navigating through the town center and past local landmarks like the cathedral. Produced by AdSmart from Sky, the piece leans into a clean, professional aesthetic to showcase the benefits of the role. The commercial highlights key employment incentives, including training, pay structure, and travel perks, captured through a blend of live-action technique and drone footage.